I heard that Van Cleef & Arpels collaborated with a young French artist to bring a different kind of flower blood to this jewelry garden. Last week 18kcustomjewelry came to Beijing Van Cleef & Arpels boutique, in the shop I personally saw the colorful art decoration. In addition to the eye-catching shop display, Van Cleef & Arpels’ new Valentine’s Day watch, and the new Frivol series to cater to the spring and summer season are also eager to try!
The young French artist who collaborated with Van Cleef & Arpels this time is named Alexandre Benjamin Navet. He has always been known for his bold use of colors, but it is rare for him to use floral patterns as a starting point. But precisely because of this, his cooperation with Van Cleef & Arpels is even more exciting.
Sure enough, when the work came out, it gave people a very fresh feeling. First of all, I was attracted by the large area of bright and bright flowers. This time I took the theme of blooming flowers as the creative theme. Navet deliberately expanded the creative color spectrum to his original style, using colored pencils and pastels to depict the blooming flowers. vitality.
The second is the shape of the flowers. When you see these works of art, you may think that they look like flowers but not flowers. This is because Navet cuts these works separately and then reassembles them together, so each flower is unique Flowers!
After these works of art were born, they were distributed in Van Cleef & Arpels boutiques and became important decorations in the shops. In Beijing boutiques, we can see these bright and colorful works of art everywhere. In addition, starting from March, the windows of Van Cleef & Arpels boutiques around the world have also turned into colorful gardens in Navet’s pen. This is also one of the most interesting highlights of this collaboration! If the focus of the interior design of the store is on the walls and vaults, then when it comes to window design, more emphasis is placed on the outline and color details of the stamens and stems. Standing in the shop and in front of the window and seeing these installations, I have to say that this time there was a different artistic dialogue between Van Cleef & Arpels and Alexandre Benjamin Navet!
Arpels Pont des Amoureux-the unchanging theme of love
Love has always been the source of inspiration for Van Cleef & Arpels since its birth. Do you remember the affectionate kiss of the Lady Arpels Pont des Amoureux watch ten years ago? At midnight in Paris, when the whole city fell asleep, a pair of missed lovers hugged each other on the bridge of love. The morning light came, and the lovers separated and returned to both sides of the city…
This is a love story told by Lady Arpels Pont des Amoureux. However, will this kind of bridge that can only meet in the moonlight be a bit sad? So this year, Van Cleef & Arpels presented a new “day” version for the Lady Arpels Pont des Amoureux watch series, so that the lovers can meet at noon.
Each watch is equipped with a self-winding mechanical movement with a built-in retrograde module developed exclusively by the brand. The young and beautiful lady walked forward every hour, while the lover standing on the other side walked forward and back every minute. Two people can hug each other at noon and midnight respectively.
More interestingly, the new Pont des Amoureux series watches are also equipped with a dynamic module that can be started automatically, that is to say, just press the button, the lovers will meet and stay for 3 seconds, and the time will not change after returning. Adjustment is still normal time.
In addition, Lady Arpels Pont des Amoureux also launched the Four Seasons Lover’s Bridge watch at the same time, with pink petals in spring, yellow romance in midsummer and autumn, and snow falling in winter… the changes of the four seasons and the light and shadow are reflected It is on the bracelet of the K gold bracelet inlaid with snowflakes. Lovers on the arch bridge will also change their dresses according to the seasons. This kind of detail that is not easy to be found is also designed with great care.
Frivol series new products
Charming spring flowers
Every year spring and summer come, Van Cleef & Arpels will add new flowers to its garden. This year, in order to welcome the spring and summer, the new Frivole series will be launched. The new products are composed of 8 jewellery watches, and the overall shape is still at heart Shaped petals are the main design.
The most noticeable ones are the 7-flower bracelets and Frivole Secrète watches made of yellow gold. The petals and diamonds made by mirror polishing are combined to present the sparkling light that makes people unable to help but keep their eyes on it. .
The new white gold works are also quite eye-catching. The new 5-flower bracelet uses white gold to outline the outline of the petals. The 3 flowers on the other new product ring are also mirror polished. And the brooch pendants and Secret watches in the new works are a tribute to the brand’s convertible jewelry tradition.
Rose gold and pink sapphires also appeared in the Frivole series for the first time. The center of the petals covered with diamonds is inlaid with pink sapphire stamens, blooming soft colors in the new works.
In this appreciation of art works, we have seen the collision between different arts and various new works. If you are also eager to try, why not go to the boutique in your city to find out!