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Cartier was founded in 1847 by the jewelery craftsman Louis-Francois Cartier, who inherited the workshop in Paris, France from his master. Its outstanding technical capabilities and design sense have had a great impact on the jewelry industry, such as the world’s first birth of platinum-based jewelery and rectangular-cut diamonds. Cartier’s name, which produces graceful jewelery, spread among the upstream aristocrats of the time, and became famous as a purveyor to royal aristocrats around the world in the wake of orders from the Queen of France. Its fame was so praised by the British royal family Edward VII, who was also the fashion leader of the time, as “the jeweler of the king, the king of jewelers”. Cartier, who has always made epoch-making and stylish jewelry, continues to be loved by celebrities in the world who know the best.